1937 Fort Knocks: SOLD OUT!

A big thanks to everyone who came out to the Knockaround x Benny Gold 1937 Fort Knocks release party last night in San Francisco.  There was a packed house, great music, and lots of cold beer (Thanks, Pabst!)

All 400 pairs are officially sold out.  Knockaround’s allotment of 200 pairs sold out online in about 27 minutes… our fastest sell-out yet.  Congrats if you were one of the lucky few that were able to purchase a pair of these.

Check back here soon for a full video recap of the event!


Limited Edition Benny Gold 1937 Fort Knocks!

The Golden Gate Bridge rejects the classic grey color used most-often on bridges, and is instead painted “International Orange” (some call the color “orange vermillion”).  Before the span was constructed, consulting architect Irving Morrow selected the distinctive orange color “because it blends well with the span’s natural setting as it is a warm color consistent with the warm colors of the land masses in the setting.”  Which is just a lengthy way to say, “that orange just looks good.”

Knockaround is excited to have teamed up with legendary design studio and brand, Benny Gold, to create a set of limited edition sunglasses that commemorates the 75th birthday of San Francisco’s most iconic landmark, the Golden Gate Bridge.  Each pair features a frosted “International Orange” finish and polarized “Bay Water Blue” lenses. The front of the frames feature an orange to clear gradient, and “Benny Gold” is printed on the inside of the right arm.

400 pairs were made:  200 are available on, and 200 will be available at the Benny Gold store, and online shop.


This Friday: 1937 Fort Knocks Release Party!

This Friday, September 28th, we are co-hosting a release party in San Francisco for the Limited Edition Benny Gold x Knockaround “1937” Fort Knocks sunglasses.

The sunglasses commemorate the 75th birthday of San Francisco’s most iconic landmark, the Golden Gate Bridge.

Come celebrate the release with us at the Benny Gold shop, from 6-9pm.  There will be product giveaways and beverages courtesy of Pabst Blue Ribbon.

See you then! 3169 16th Street, San Francisco, California.


Knockaround x Benny Gold: “The 1937”

Knockaround has teamed up with Benny Gold to create a pair of limited edition sunglasses that celebrates the 75th anniversary of San Francisco’s most iconic landmark, the Golden Gate Bridge.

The release party will be at the Benny Gold store in SF, next Friday, September 28th, from 6-9pm.

Until then, check out these production photos of the hand screenprinted packaging…


//Sign up to receive emails from Knockaround about new products, promotions, and limited editions.