May 25th: Padres Brownout!


Be sure to head to the Padres game on Sunday, May 25th at Petco Park! The first 25,000 fans in attendance will be receiving a free pair of brown Fort Knocks!


The Pow! Wow! Interviews: Madsteez

Check out this video we shot with Madsteez while we were in Hawaii for the Pow! Wow! 2014 street art festival. Get some insight into how he works, and what it’s like to paint four big Elvis heads. Visit to see more of Madsteez’s work.


The 2014 Knockaround Red Jacket


Every year, mid-way through April, I give away a red jacket to a Knockaround fan and customer who stands out among the rest.  The Knockaround Red Jacket features a classic, tailored fit, vintage silver buttons, and our iconic “Superblend with Ace on Base” patch (unchanged since the company started) under the front chest pocket.

It is my great honor to present the 2014 Knockaround Red Jacket to Mr. Harris Lue.

Harris is currently a senior at East Carolina University and is a die-hard Knockaround fan.  Harris first popped onto our radar last year when he was a Campus Rep.  The Campus Rep program technically only lasts one year, but Harris has continued to spread the word about Knockaround even after the assignment was up.  Harris places Knockaround orders on a regular basis, and he’s always active and engaged on our Instagram, Facebook, and Twitter.

But more importantly, Harris embodies everything that Knockaround is about:  being creative, ambitious, and outgoing.

While still in college, Harris started his own business, LUE Creative, an outlet that showcases his graphic design talents (and love for everything automotive.)  Check out this t-shirt he designed for one of my favorite websites, Jalopnik.

Plus, the dude can throw one hell of a Knockaround pool party (we’ve got the pictures, and video, to prove it.)

So, congratulations, Harris.  I hope you look good in red.  -Ace


Beat Ace’s Bracket!



The 2014 NCAA Men’s College Basketball Tournament is officially here.  The teams have been selected and the brackets have been set, so now it is time for a little friendly competition with Ace!

Here’s how to play!  Click here to register. Fill out your bracket by selecting the teams you think will win.  Next, cross your fingers and hope you do win.  You must make your selections by Thursday March 20th at 9am PDT.

Everyone who beats Ace will receive a code for a FREE pair of Black / Moonshine Premiums with their next order!  The top 3 winners will go home with hundreds of dollars in store credit. So be sure to check the leaderboard periodically to see where you stand.  Good luck!


Video Recap: Pow! Wow! Hawaii! 2014

On Monday we launched our second collaboration with Pow! Wow! Hawaii!, a week long street art festival on the island of Oahu. Watch the video to see artists from around the world add a little color to the streets of Kaka’ako, and check out the limited edition sunglasses in the Knockaround SHOP.


Available Now: Limited Edition Pow! Wow! II Fort Knocks


Black and green frames, celestial green lenses, and gunmetal hardware. Each pair comes with a custom Pow! Wow! x Knockaround bandana, hand-numbered edition card, black suede pouch, and custom box. 1200 pairs were made; 300 were available in Hawaii and 900 are available now in the Knockaround SHOP.


Block Party and Pow! Wow! Finale


Damn, what a week!  We’re looking forward to finishing off the festivities with a good, old-fashioned block party!  Tomorrow, Saturday, February 15th.  See you there?!


Pow! Wow! Hawaii 2014!


Knockaround is excited to be participating in this year’s Pow! Wow! Hawaii!  The week long street art event starts tomorrow, and the Knockaround team will be there- shooting video, taking photos, and talking with all of the artists.  We’ve produced 1200 pairs of Limited Edition Pow! Wow! Fort Knocks that will be on sale at the Pow! Wow! pop-up shop in Honolulu this week.  We’ll also be putting some on sale on later this month.

Be sure you’re following us on Instagram (@knockaround) – we’ll be posting photos of the sunglasses and scenes from Pow! Wow! all this week.


LXM PRO: Las Vegas Recap


The LXM athletes were in Las Vegas this past weekend for their final stop of 2013. Maverik United was down by three games in the series behind Team STX, and undoubtably wanted a win.

The first quarter started off strong with back and forth goals, leaving the score at 4 – 4 going into the second quarter. Two crucial goals from Maverik United’s Aaron Prosser and Erik Krum gave Maverik their first lead of the game. After an opposing goal from Sam Bradmand, the game stood at 6 – 5 at the completion of the first half.

Team STX hit their stride at the beginning of the half, scoring 4 fast goals with no answer from Maverik United. By the fourth quarter Maverik trailed by a sizable deficit, but slowly they worked their way back into the competition with help from their all-star offense, Erik Krum, Billy Bitter, and Whit McCarthy. After taking the lead, Maverik United held off Team STX to claim the 13 – 12 victory.

After the game the players signed autographs for fans at the official Knockaround Autograph Session. Players also handed out custom LXM x Knockaround Premiums in their team colors!


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