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Digital Marketing Coordinator

About Knockaround

Founded in 2005 and based in San Diego, Knockaround is the original, affordable Southern California sunglasses company. Centered around a sunglasses line that is both practical and stylish, Knockaround provides high quality sunglasses that won’t break the bank. Since its inception, Knockaround has grown to offer seven different frame styles available in a wide range of colors, ongoing Limited Edition sunglasses and collaborations, a “build your own” custom sunglasses shop, and an extremely loyal fan base. Knockaround Sunglasses has been featured in well-known media outlets such as GQ, US Weekly, and The Today Show, and have been worn by several celebrities including Matthew McConaughey, Natalie Portman, Snoop Dogg, and John Legend.

 

About the Position

Working closely with our Marketing, Design, and IT teams, the Digital Marketing Coordinator is instrumental in driving new customer acquisition and strengthening customer retention through development and management of digital marketing campaigns and online initiatives, across all digital channels.

 

About You

You’re a tech savvy and passionate digital marketer, well-versed in the e-commerce arena. You embrace challenges, take initiative, and are able to work independently as well as in teams. You’re a numbers person with a creative mindset, and you’re capable of successfully managing multiple projects concurrently. You’re a constant learner, eager to grow and develop your professional skillset. You’re looking to become part of a young, energetic, and fun team, located in sunny San Diego, CA 

For full consideration for this position, please email a complete resume and cover letter to jobs@knockaround.com.

  

Tasks and Responsibilities 

Campaign Management

  • Develop and manage ad campaigns across social media channels, including Facebook, Instagram, Twitter, and Pinterest
  • Create email campaigns and behavior triggered email flows
  • Manage paid search campaigns across AdWords, Bing Ads, and Yahoo Gemini
  • Set up, manage, and monitor campaigns on Amazon Marketplaces
  • Manage outside marketing vendors and work with internal teams to ensure timely delivery of ad creatives and other deliverables
  • Manage onsite campaigns to drive conversions and improve the online user experience
  • Monitor and manage affiliate marketing and ambassador programs
  • Come up with creative and on-brand strategies and campaigns to drive revenue

     

    Digital Marketing

    • Develop and maintain web content, including product pages and campaign specific landing pages
    • Create and manage website meta-data and apply SEO best practices across Knockaround.com
    • Curate and publish user generated content utilizing 3rd party applications
    • Create, optimize, and maintain product pages on Amazon Marketplaces, and ensure all pages are search optimized
    • Test, troubleshoot, and provide feedback on new features and implementations across all web properties
    • Stay up to date on new trends, customer acquisition strategies, and emerging digital channels, and provide suggestions for new initiatives and revenue drivers

     

    Reporting and Budgeting

    • In collaboration with supervisor, determine and manage allocated ad spending across all ad platforms
    • Assist in the development of monthly, quarterly, and annual digital marketing reports
    • Summarize campaign specific performance metrics across all digital channels
    • On an ongoing basis, develop ROI metrics across all digital channels
    • Analyze key e-commerce metrics along with industry benchmarks and provide recommendations based on findings

     

    Education & Essential Skills

    • Bachelor’s degree in relevant field (Marketing, Business)
    • 2-3 years of experience with digital marketing and/or e-commerce
    • Proficient with MS Office
    • Experience with Google Analytics and AdWords
    • Strong knowledge of social media and experience with Facebook/Instagram ads creation and management
    • Experience working with e-commerce platforms (Shopify a plus) and basic knowledge of HTML/CSS
    • Experience analyzing digital performance metrics (conversion rate, bounce rate, click-thru rate, attribution modeling etc.), and performing A/B testing across channels and creatives
    • Knowledge of Email Service Providers and email campaign creation
    • Understanding of customer segmentation and behavioral marketing
    • Basic graphic design skills and experience with Adobe Photoshop preferred
    • Experience with Amazon Seller Central a plus
    • Excellent verbal communication skills

    For full consideration for this position, please email a complete resume and cover letter to jobs@knockaround.com.

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