Knockaround was founded in 2005 by Adam “Ace” Moyer, during his time as a graduate art student at University of California, San Diego. Merging the classic East Coast prep style of his Virginia upbringing, his interest in design and fashion, and a newfound love for the perpetually sunny, laid-back lifestyle of Southern California, Ace created a company centered around a sunglasses line that was simultaneously practical and stylish.
The ensuing years have brought lots of exciting developments and growth, and this basic sunglasses line has expanded to include new models, a huge variety of color choices, and other accessories, such as belts and duffel bags.
For collectors and coolness connoisseurs, the ongoing Limited Edition sunglasses series offers a chance to own Knockarounds produced in small quantities, with rare colorways, special detailing and packaging, and themed companion objects. And with the introduction of the Custom shop, Knockaround’s ever-growing fan base can create their own unique sunglasses.
What began as a tiny operation in Ace’s art studio has since outgrown two warehouse spaces, and is going strong at its new headquarters in downtown San Diego, just a short walk from the ballpark.