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Discovery Channel 2016
Shark Week

The most wonderful week of the year is on the horizon, Shark Week! What better way to celebrate the longest-running cable television programming event in history than to collaborate with Discovery Channel to create Shark Week Premiums?

We love sharks and have been fans of Shark Week for years! So we decided to sink our teeth into this project to create something really cool and help Shark Week raise awareness and respect for sharks.

The Shark Week Premiums feature a completely custom design on an all-new Premium sunglasses frame with Shark Week branding on the inside arm. Each pair comes with a custom co-branded pouch and box. Most importantly, $5 from every pair sold will be donated to Oceana in their ongoing campaigns to protect the world’s oceans. With this project we hope to help make a contribution to Oceana's vision of making our oceans as rich, healthy, and abundant as they once were.

The Shark Week Premiums are available now, to get your pair click here!

  • Shark Week x Knockaround
  • Shark Week x Knockaround
  • Shark Week x Knockaround
  • Shark Week x Knockaround


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