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"We're thrilled to be partnering with Knockaround on this exciting new venture," said Mark Pinkus, President of Rhino Records. "We believe that the new line of sunglasses and snow goggles will embody the spirit and ethos of the Grateful Dead, and we can't wait to see our fans wearing them on the slopes or at the beach."

Knockaround is excited to support the Steve Nash Foundation in its mission assisting underserved children in their health, personal development, education and enjoyment of life.

"We are thrilled to continue our partnership with this iconic institution in San Francisco. With over 200,000 fans in a 3-day period enjoying amazing music along with the best parts of California culture, it’s the perfect time for us to take our partnership to the next level with the unveiling of a bespoke limited edition pair of Outside Lands Knockaround sunglasses."

"Every well-dressed person should have a pair of oversized aviators in their arsenal,” says Shelby Hyde, a shopping editor at Harper’s Bazaar.

"The NASCAR audience is ideal for Knockaround, and Dover Motor Speedway is the perfect partner for us."

"Think of the most iconic sunglasses in the annals of style, the kind worn by Warhol & co. — they were simple, clean and sharp, right? Nail a touch of that same style for well under the century mark with Knockaround."

"U.S. Soccer constantly strives to find new ways to connect with both avid and casual fans and give them unique ways to show their support for our National Teams," said U.S. Soccer VP of Consumer Products Maribeth Towers. "We are excited to team up with Knockaround to create these branded sunglasses that are affordable and accessible to every fan, and we are confident that fans will love them."

Knockaround is continuing its commitment to America’s fastest growing sport by partnering with these highly influential members of the professional pickleball community.

"We at the Manning Passing Academy are glad to have Knockaround on board as we approach yet another successful summer," said Manning Passing Academy Executive Director Archie Manning. “They are great partners with even better sunglasses, and we couldn’t ask for more.”