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Shark Week 2023

We teamed up again with our good friends at Discovery to create the ninth annual pair of Shark Week shades. $3 from every pair of Shark Week sunglasses sold will be donated to Oceana.


2023 Shark Week Sunglasses, T-shirt, and Towel

For over three decades now, Shark Week has been tantalizing viewers with daring encounters and conservation efforts to preserve our oceans’ top apex predators. It’s only fitting that we pay homage to one of the greatest stewardship efforts of our time with our Shark Week sunglasses collection. This is our ninth year making Shark Week shades, and we couldn’t be more stoked to bring you a new pair of shark sunglasses.

Our Shark Week polarized sunglasses for 2023 are available in our Premiums and Fort Knocks styles. Kids can get in on the fun too with a pair of Shark Week kids sunglasses, perfect for the aspiring marine biologist or oceanographer.

No matter which frame style you choose, this year’s Shark Week sunglasses are perfect for summer. Sunset pink frames set the scene, and smooth blue ocean patterning on the front looks tranquil – until you turn your head to reveal a great white about to chomp the ‘K’ arm detailing ahead of a massive crashing wave! Along with the outside details, the inner arms of these fierce sunglasses feature shark silhouettes and a fancy Shark Week logo as finishing touches.

While we appreciate the powerful predators that sharks are, we also realize they could use our help. That’s why we’re donating $3 of every Shark Week sunnies purchase to Oceana, a thoughtful charity insistent on saving the world’s oceans for future generations. Looking cool is important, but adding meaning to your shark sunglasses takes them to the next level. Join us in celebrating Shark Week’s 35th anniversary this year and enjoy the wild ride!