Protecting Our Oceans From Plastic Waste
Making high-quality shades is the core of what we do, but inevitably that means we contribute to excess plastic byproduct. The idea of being a net drain on the environment doesn’t sit well with us, so we constantly retool and reevaluate our processes to see where we can reduce harm. This includes partnering with CleanHub to recover and remove plastic waste before it can reach our oceans! By reaching plastic neutrality, we can all enjoy our Knockaround sunglasses that much more.
Rainwater, wind and floods carry plastic waste from the land into the oceans. Knockaround partnered with CleanHub to collect plastic waste before it can enter the most precious ecosystem on earth.
GOAL: 36,066LB PLASTIC WASTE
Knockaround enables the safe collection and recovery of ocean bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
ASSIGNMENT TO ALL OUR COLLECTION PARTNERS
Our Collection Hubs in India, Indonesia, and Cambodia all intercept waste before it even reaches the environment by collecting it directly from households as well as waterways, and fishermen's bycatch from the ocean. We help build these collection systems, providing communities with access to waste management for the first time to prevent open dumping and burning. Every financial contribution helps to expand the model across coastal regions in this world and creates stable and dignified jobs for local communities.
ONGOING COLLECTION AND SORTING
After the waste has been collected, it is sorted into different categories so each material can be disposed of correctly. Recyclable plastic is sold to local recyclers, non-recyclable plastic is processed in the most environmentally sustainable way available. We track all the plastic recovered through the CleanHub app.
RECOVERY LIVE UPDATE
The collection and recovery efforts are in motion. Track here, how much plastic waste has already been recovered.