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May 10, 2024

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Big news, basketball fans: Knockaround is now an official licensing partner of the NBA! The NBA is one of the most exciting, culturally important leagues in the world, and we look forward to giving fans another way to rep their favorite teams.

Knockaround will design and produce a collection of sunglasses with a pair for each of the 30 NBA teams, as well as a pair of USA Basketball-themed shades (just in time for this summer’s games). Combining fashion-forward design with superior UV protection and optimal vision, these polarized eyewear options will reflect the unique identity and colors of each team, enabling fans to proudly represent their teams and show their affinity while protecting their eyes in various conditions, especially as they cheer on their teams in stadiums across the country.

We are incredibly excited to become a licensing partner of the NBA, and to bring our passion for sunglasses and style to the world of professional basketball. The NBA has such an incredible fan base, and coupled with Knockaround's avid family of Knock Fans, it's a perfect match. We believe that these team-inspired sunglasses will become an essential accessory for fans year round.

The NBA Collection adds to Knockaround's already extensive sport catalog, including MLB, NHL, NFL, U.S. Soccer, and U.S. Ski & Snowboard. The MLB, NHL, and NFL collections are live today, and we have already seen an overwhelmingly positive response from fans across each league.

The NBA Collection is slated to be available in summer of 2024.

As always, ball is life.