Now That's What I Call Knockaorund!

"Cheers to 20 Years!" cranks up the volume on two decades of Knockaround style. Born in a UC San Diego art studio back in 2005, what started as a simple idea has grown into a global eyewear brand repping originality, adventure, and good vibes. This rock anthem celebrates the journey—from sketching frames on campus to seeing the world through millions of lenses... and sunglasses sold. To mark the milestone, we’re dropping fresh limited editions and bringing back fan-favorite LEs from the vault. It’s our way of saying THANKS! Now that's what I call Knockaround. Let's turn the volume up to 20!!

"How Do You Knockaround?" isn’t just a song—it’s a vibe. It’s the spark that kicks off those perfect days—the kind that start with no plan and end with a story to tell. Grab your shades, step out the door, and just roll with it. Maybe you end up in a hidden beach cove, maybe you chase the sunset through winding streets, or find yourself laughing with friends under city lights. Wherever you go, your style leads the way. This song is all about moving through life your way—free, bold, and wide open. See the world through your own brand. Style meets adventure. With every step turn a new page.

Introducing Now That’s What I Call Knockaround! 20th Anniversary—the full-length album celebrating two decades of bold style, laid-back vibes, and seeing the world your way. From tracks inspired by our most iconic frame styles, to a rock anthem for our 20th birthday, to a beat that brings the #HDYK challenge to life, this album is pure Knockaround energy. We even dusted off a soundtrack from the archives for a throwback surprise. Hit play, turn it up, and vibe out to the entire album!