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#KeepItLit Photoshoot (Behind The Scenes)

#KeepItLit Photoshoot (Behind The Scenes)

- Not sure if you noticed, but last week was Black Friday. If you follow us (you're reading this, so you at least get our emails), then you probably got a good look at our Black Friday Keep It Lit campaign. We had a ton of fun shooting these photos...in our racquetball court. Yes, Knockaround has a multi-use, regulation-size racquetball court. It's dope.

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Polarized vs. Non-Polarized Sunglasses

Polarized vs. Non-Polarized Sunglasses

- They might have been developed by NASA to protect astronauts’ eyes from space radiation, but these days you’re more likely to see polarized sunglasses on a Pacific Coast sailor or angler. Not that you’d know it just by looking at them. The real wizardry takes place when you’re peeking out through the lens.

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6 Unique California Camping Spots (From Desert to Coast)

6 Unique California Camping Spots (From Desert to Coast)

- Here’s another way to grasp the magnitude: There are 49 million acres of public recreational land in California. That’s about the size of the entire state of South Dakota. Considering South Dakota is the 17th largest state in the country, that means if the amount of recreational land in California were its own state, it would be larger than 33 US states and would constitute about 2% of America’s total land acreage.

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